Executive Summary

As a global enterprise event management platform provider, our client handles comprehensive services including talent bookings, guest lists, and event programs under one roof. The Matoffo team developed a highly available microservices architecture that enables zero-downtime deployments, automated scaling, and comprehensive monitoring capabilities.

About the Customer

A global enterprise event management platform providing comprehensive services including talent bookings, guest lists, event programs, task management, and CRM capabilities. Their platform enables businesses to manage events through a unified system, serving clients across multiple industries.

Customer Challenge

As the platform grew to accommodate more businesses and increasingly complex event requirements, the client faced critical challenges in infrastructure modernization and scalability. The existing setup relied on manual deployment processes that frequently introduced downtime and delayed feature rollouts. The lack of automated rollback mechanisms added significant risks to the deployment process, with errors often requiring extensive manual intervention. The infrastructure’s inefficiencies further limited the company’s ability to scale effectively while maintaining cost control. Rising costs due to underutilized resources and a lack of dynamic scaling mechanisms prevented the organization from optimizing its operations. These issues highlighted the urgent need for a robust, automated, and highly available architecture that could support their expanding customer base and improve operational efficiency.

Why AWS

AWS provides comprehensive container orchestration services through ECS, eliminating the complexity of Kubernetes while maintaining scalability and reliability. Their integrated DevOps tools and global infrastructure ensure robust application delivery and management. Advanced services like AWS CodeDeploy enable zero-downtime deployments and simple rollbacks, while ECS with Fargate offers a serverless container platform that reduces operational overhead. AWS’s pay-as-you-go model and auto-scaling capabilities ensure cost-effectiveness and optimal resource utilization.

Why Matoffo

Matoffo’s proven expertise in AWS and DevOps practices made it the ideal partner for this modernization project. Our client-centric approach and focus on implementing best practices ensured that the solution aligned perfectly with the customer’s technical and business needs. By combining infrastructure automation expertise with cost-efficient methodologies, Matoffo delivered a tailored solution that exceeded expectations.

Matoffo Solution

We implemented a comprehensive microservices architecture leveraging AWS services for complete automation and operational excellence. The solution includes:

1. Infrastructure Components:

AWS ECS with Fargate for containerized microservices across multiple AZs

Application Load Balancer for intelligent traffic distribution

Amazon RDS (PostgreSQL) in multi-AZ configuration

ElastiCache for caching layer

CloudFront with WAF integration

2. Pipeline and Deployment:

GitLab Runner for CI/CD execution

AWS CodePipeline orchestrating AWS deployments

AWS CodeDeploy managing ECS Blue/Green deployments

Amazon ECS running containerized applications

3. Security and Compliance:

GuardDuty for threat detection

AWS Config for compliance monitoring

Secrets Manager for credentials management

IAM roles and policies for fine-grained access control

4. Monitoring and Observability:

CloudWatch for comprehensive monitoring

Container Insights for ECS monitoring

CloudWatch Logs for centralized logging

CloudWatch Alarms for automated notifications

High-level solution diagram

High-level deployment diagram

Business Value

1. Operational Efficiency:

Deployment time is reduced, enabling faster feature rollouts

Achieved zero-downtime deployments, improving customer satisfaction.

2. Cost Optimization:

Reduced infrastructure costs by 40% through optimized container deployments and efficient resource utilization

Auto-scaling mechanisms ensured resources dynamically matched demand, avoiding over-provisioning

3. Developer Productivity:

Automated deployment pipelines and simplified rollback procedures streamlined development workflows

Reduced manual effort enabled the engineering team to focus on innovation and new feature development

Client's Feedback

“The team delivered outstanding results, implementing a robust infrastructure that perfectly meets our needs. Their well-defined process and commitment to quality ensured successful delivery even during challenging timelines. Before partnering with Matoffo, our deployment cycles were slow and error-prone, often resulting in downtime and user dissatisfaction. Now, thanks to their expertise, we’ve achieved zero-downtime deployments, which has dramatically improved the user experience across our platform. Their work on optimizing our infrastructure has not only saved us significant costs but also ensured that our system can effortlessly scale to meet the demands of our growing customer base.”  – Chief Technology Officer