Executive Summary

As a global enterprise event management platform provider, our client handles comprehensive services including talent bookings, guest lists, and event programs under one roof. The Matoffo team developed a highly available microservices architecture that enables zero-downtime deployments, automated scaling, and comprehensive monitoring capabilities.

About the Customer

A global enterprise event management platform providing comprehensive services including talent bookings, guest lists, event programs, task management, and CRM capabilities. Their platform enables businesses to manage events through a unified system, serving clients across multiple industries.

Customer Challenge

A growing event management startup with 60 employees provided an online solution for venue booking, attendee registration, and ticket sales. They had roughly 100,000 monthly active users – but usage spiked dramatically when popular events went live.

Key Business Challenges

1. Service Interruptions: Weekly deployments caused 1–2 hours of downtime, forcing event hosts to pause sales and registrations, leading to lost ticket revenue.

From a business standpoint, the downtime and inconsistent performance directly impacted ticket sales and customer trust, limiting the startup’s growth and expansion into bigger, high-profile events.

Why AWS

AWS provides comprehensive container orchestration services through ECS, eliminating the complexity of Kubernetes while maintaining scalability and reliability. Their integrated DevOps tools and global infrastructure ensure robust application delivery and management. Advanced services like AWS CodeDeploy enable zero-downtime deployments and simple rollbacks, while ECS with Fargate offers a serverless container platform that reduces operational overhead. AWS’s pay-as-you-go model and auto-scaling capabilities ensure cost-effectiveness and optimal resource utilization.

Why Matoffo

Matoffo’s proven expertise in AWS and DevOps practices made it the ideal partner for this modernization project. Our client-centric approach and focus on implementing best practices ensured that the solution aligned perfectly with the customer’s technical and business needs. By combining infrastructure automation expertise with cost-efficient methodologies, Matoffo delivered a tailored solution that exceeded expectations.

Matoffo Solution

We implemented a comprehensive microservices architecture leveraging AWS services for complete automation and operational excellence. The solution includes:

Infrastructure Components:

• AWS ECS with Fargate for containerized microservices across multiple AZs
• Application Load Balancer for intelligent traffic distribution
• Amazon RDS (PostgreSQL) in multi-AZ configuration
• ElastiCache for caching layer
• CloudFront with WAF integration

Pipeline and Deployment:

• GitLab Runner for CI/CD execution
• AWS CodePipeline orchestrating AWS deployments
• AWS CodeDeploy managing ECS Blue/Green deployments
• Amazon ECS running containerized applications

Security and Compliance:

• GuardDuty for threat detection
• AWS Config for compliance monitoring
• Secrets Manager for credentials management
• IAM roles and policies for fine-grained access control

Monitoring and Observability:

• CloudWatch for comprehensive monitoring
• Container Insights for ECS monitoring
• CloudWatch Logs for centralized logging
• CloudWatch Alarms for automated notifications

High-level solution diagram

High-level deployment diagram

CI/CD diagram

Business Value

Downtime & Deployment Efficiency

• Downtime: Dropped from 1–2 hours per release to essentially zero – event sales and registration continued uninterrupted during updates.
• Deployment Frequency: Increased from once per week to 2–3 times per week, enabling faster fixes and new event feature releases.

Client's Feedback

“The team delivered outstanding results, implementing a robust infrastructure that perfectly meets our needs. Their well-defined process and commitment to quality ensured successful delivery even during challenging timelines. Before partnering with Matoffo, our deployment cycles were slow and error-prone, often resulting in downtime and user dissatisfaction. Now, thanks to their expertise, we’ve achieved zero-downtime deployments, which has dramatically improved the user experience across our platform. Their work on optimizing our infrastructure has not only saved us significant costs but also ensured that our system can effortlessly scale to meet the demands of our growing customer base.”  – Chief Technology Officer