Building a Highly Available AWS-Based Microservice Architecture

A hybrid creative agency and software provider serving the event management industry partnered with Matoffo to eliminate operational bottlenecks threatening platform reliability and customer satisfaction.

Matoffo reengineered the infrastructure using AWS ECS, Amazon CloudFront, GitLab CI, AWS CodeDeploy, and Terraform to deliver a highly available, microservice-based architecture. 

The transformation delivered measurable business impact: deployment cycles accelerated from manual, error-prone processes to fully automated releases during peak holiday traffic, engineering productivity increased through the elimination of deployment-related incidents, and platform stability improved significantly.

The client operates as a unique enterprise combining creative agency services with software development capabilities for the event management industry. The company enables businesses to streamline operations and gain actionable event intelligence through a unified platform that consolidates talent bookings, guest lists, event programs, task collaboration, and CRM functionality.

Serving clients across North America and Europe, the company positions itself as a “single source of truth” for event professionals, bringing together programmers, marketers, and content experts under one roof. The platform handles diverse workflows ranging from high-volume ticket sales during peak seasons to complex multi-stakeholder event coordination for corporate clients.

As the client’s roster expanded and seasonal traffic patterns intensified, the company’s infrastructure struggled to support rapid feature deployment while maintaining platform stability. The business faced mounting pressure to deliver flawless releases during critical revenue periods, but existing manual processes created risk and operational friction.

Key Business Challenges:

These converging pressures threatened the company’s ability to maintain customer satisfaction, capture seasonal revenue opportunities, and scale the business profitably in an increasingly competitive market.

To address infrastructure constraints and position the company for sustainable growth, the client established clear, measurable objectives spanning performance, financial impact, and operational resilience.

To transform the client’s deployment infrastructure and operational model, Matoffo implemented a comprehensive cloud-native architecture on AWS, emphasizing automation, resilience, and developer productivity. The solution was delivered through a structured approach that balanced immediate operational needs with long-term scalability requirements.

Before the solution:

The client’s deployment process required manual coordination across multiple team members, extensive testing windows, and service downtime during critical business hours. Infrastructure provisioning took days or weeks, deployments carried a significant risk of failure, and rollback procedures were unreliable and time-consuming. Engineering teams spent substantial effort on deployment coordination and firefighting, limiting their capacity for feature development and innovation. The operational model could not scale to support business growth without proportional increases in DevOps headcount.

After the solution:

Matoffo’s cloud-native architecture transformed operational capabilities and business agility. Deployments became fully automated, safe, and fast—executing in minutes rather than hours without service interruption. Engineering teams gained confidence to release updates during business hours and peak traffic periods, knowing rollback procedures were reliable and rapid. Infrastructure became elastic and cost-efficient, automatically scaling to meet demand without manual intervention or over-provisioning.

With a modern, automated infrastructure foundation now in place, the client is positioned to unlock additional business value through strategic platform enhancements. The following initiatives build directly on the deployed architecture to deepen operational insights and further accelerate development velocity.

Matoffo’s partnership with the client illustrates how strategic infrastructure modernization can create transformational business value beyond mere technical improvements. By replacing fragile manual processes with automated, resilient cloud-native architecture, the company gained the operational foundation required to scale profitably and compete effectively in a demanding market.